Almost a year ago now, when I shot my Final Major Project for college (or high school to the Americans), I took a few short film clips as I was photographing. Now one blog, countless lingerie, and many a moon later, I have revisited the clips to make my first video! (The backing track is 'The Treehouse Song' by the ever-magnificent Ane Brun.)
((Go on. Succumb to your desires and watch her on full-screen..))
I really admire videos that lingerie brands release to promote collections, or for collaborations with directors. You can truly get a feel for a brand through the videos, which reflect the fantasy and the sensuality I so adore about lingerie. Coco De Mer have recently released a video for their 'Bedtime Stories' edit which is divine. I also love Justin Anderson's video for Damaris called Chore (and although the idea of women in lingerie cleaning would normally have me sitting somewhat uneasy, it's done in a way that I like. I find its really striking aesthetic, sense of humour, and the woman really owning the shots to be unexpectedly empowering although I'd be curious to hear other people's thoughts on that). I think its important to be aware of and to subvert these connotations when making a video, as film is so much more clearly representative of a brand or an idea and much less ambiguous than a photoshoot can be.
Would love to hear people's two cents on this one!
Till next time..